Social media marketing
Social media with a plan behind every post
Posting consistently is the easy half. The harder half is having something worth posting, a reason for each piece to exist, and a way to tell whether any of it moved the business.
A channel, not a chore
Most business social accounts fail the same way. Someone posts enthusiastically for six weeks, engagement stays flat, the posting slows, and the profile becomes a graveyard that makes the business look inactive to anyone who checks.
The fix is not posting more. It is deciding what the account is for, who it is talking to, and which few content types actually earn attention from that audience. Then building a rhythm that is sustainable rather than heroic.
We plan the content, produce it, schedule it and stay on top of the replies, because an unanswered comment on a business profile costs more than a missed post.
What’s included
- Channel strategy: which platforms deserve your effort and which do not
- Audience and competitor review to find what already earns engagement in your space
- Monthly content calendar with themes, formats and posting cadence
- Content creation: written copy and graphics sized correctly per platform
- Scheduling and publishing across your chosen channels
- Community management: replies, comments and direct messages within agreed hours
- Profile optimisation so bios, links and pinned content actually direct people somewhere
- Monthly reporting on reach, engagement and traffic driven to your site
The problem
What social media management fixes
The account has gone quiet
A dormant profile is worse than none. Prospects check, see nothing since last year, and quietly assume the business is struggling.
Posting with no thread connecting it
Random posts produce random results. Without themes and a reason behind each one, there is nothing to learn from and nothing to improve.
Engagement goes unanswered
Comments and messages left sitting are lost enquiries. Response time on social is often the first test of how you treat customers.
No link between social and revenue
If nothing tracks from profile to website to enquiry, social stays a cost centre that nobody can defend at budget time.
Our process
How we run social media
Decide which channels are worth it
We look at where your audience actually spends time and recommend focusing on fewer platforms properly rather than all of them badly.
Build the content pillars
Three to five recurring themes that give every post a reason to exist and make planning sustainable rather than a monthly panic.
Produce and schedule
Copy and graphics created in batches, scheduled ahead, so the calendar stays full even in your busy weeks.
Manage the conversation
Replies, comments and messages handled within agreed hours, with anything commercially sensitive passed to you rather than answered for you.
Review and adjust
Monthly review of what earned attention. Content types that consistently fail get dropped rather than repeated out of habit.
Packages
Fixed-scope packages for this service
Social media packages are priced by number of channels and posting frequency. Paid social advertising is handled separately under PPC management.
FAQs
Social media questions
Which platforms should my business be on?
Fewer than you think. The right answer depends on whether your buyers are consumers or businesses, and whether what you sell is visual. We would rather run two channels well than five badly, and we will say which two.
How often do you post?
It depends on the package and platform, but consistency beats volume every time. A steady rhythm you can sustain for a year outperforms a burst of daily posting that collapses after a month.
Do you create the images and graphics?
Yes, graphics and written copy are included and sized correctly for each platform. If you have brand assets or product photography we will use them; if not, we work with what is available and tell you where better source material would help.
Will you reply to comments and messages?
Yes, within the agreed hours in your package. Anything involving pricing, complaints or commercially sensitive detail gets passed to you rather than answered on your behalf.
Can you guarantee follower growth?
No. Follower counts can be bought, which is exactly why they mean very little. We report on reach, engagement and the traffic social sends to your website, because those relate to actual business outcomes.
Give your social channels a reason to exist
Tell us which platforms you are on and what you have tried so far. We will tell you where the effort is best spent, and where it is being wasted.